3 Simple Apartment Lease-Up Marketing Ideas
A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. During this time the building is usually undergoing and completing construction. Prospects are still able still to sign a lease however, they will need to wait until the property is ready for move-in before officially receiving their keys. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd. Here are 3 ideas that you can start implementing to your lease-up marketing plan today.
Utilize Virtual Tours & 3D Renders
A guaranteed way to increase occupancy for your apartment lease-up is to utilize virtual tours and 3D renderings. This is probably the only guaranteed way to give your prospective residents a full experience. A 3D rendering gives a photorealistic video or image of an apartment. With this comes a clear, and detailed depiction of the apartment design, and space. In the end, this is what gives prospects the confidence they need to sign a lease. 3D renderings are simply irreplaceable. Since these products can be created during construction using your property's unique finishes, materials, furnishings, and more you can accurately (and realistically) showcase what your unit interiors will look like.
Add Modern 3D Floor Plans
Perhaps one of the easiest ways to lose a prospective resident from your apartment lease-up is to not have updated floor plans. Since your prospects are going to especially need a very clear indication of what the layout is, they need this key piece. If not carefully strategized, floor plans can look unpleasant, and be confusing. It’s extremely imperative that your site has high-quality floor plans. 3D floor plans give prospects a quick and accurate representation o your units. Additionally, adding staging elements like furnishing, decor, and more gives prospects an even more clear picture of your spaces.
Touch Up Your Branding
One thing that will be crucial to your apartment lease-up is cohesive branding. This means that you have materials and content that are designed to represent your community. You can use this in many different areas throughout the entire process of your lease-up. Cohesive branding is essential for your website, print materials, social media, and to establish an overall online presence. Take the time to carefully develop a brand that is both recognizable, and creative, and then use this to your advantage. This will become visible through your assets like leasing brochures, websites/landing pages, and other prospect-facing digital and physical assets.
To see more lease-up marketing ideas check out some of our solutions at: www.ecxre.com