Your Apartment's Marketing Collateral

Assets For Your Journey

Example Assets

Here are a few assets that will assist you when pitching to investors and trying to receive support from other key stakeholders:  

  • Interior Renderings 

  • Exterior Renderings

  • Presentations 

Target Audience

During this stage of your property's journey it is important to get buy-in from the people and groups that will help you make the idea of your property a reality:

  • Investors

  • Internal Stakeholders 

  • Public 

Stage 1:  Build Planning

Your property's journey begins at the build planning stage. As the leader of this phase, the key objective is to take your property from idea to construction.

01.

Interior Rendering

02.

Presentation

Example Assets

The marketing collateral created during this phase should be able to live on socials and continuously connect with and excite future tenants and renters:

  • Digital Leasing Ad Campaigns

  • Video Tours

  • Digital Leasing Brochures

  • Leasing Collateral

Target Audience

During this stage of your property's journey it is important to get buy-in from the following parties:

  • Current Renters (Waitlisted)

  • Future commercial Tenants

  • Future Renters 

Stage 3:  Leasing & Retention

After your property has been built it is important to continuously connect with your current tenants and future tenants. Focusing your marketing efforts on platforms where future renters and tenants are like social and digital platforms is important during this third and final stage.

01.

Digital Leasing Ads

02.

Leasing Collateral

Example Assets

The assets your property uses during this stage should be able to visually represent your spaces while your property is being built:

  • Photo-Realistic Renderings 

  • Construction Signage

  • Amenity Renderings (i.e. Lobby)

  • Virtual Tours

  • Leasing Brochures

Target Audience

During this stage of your property's journey it is important to connect with those who will be filling out your spaces:

  • Future Renters

  • Commercial Tenants

  • The Public

01.

Renderings & Virtual Tours

02.

3D Floor Plans

Stage 2:  Construction

The construction stage is the most important time to connect with future renters. During this stage, it is critical to showcase your spaces while they're being built and increase traffic to your websites, pre-leasing funnels, and ILSs (internet listing services).

Let's Connect

Thanks for submitting!